UNUSUAL
Full brand launch for Unusual — identity, one-day collection photoshoot, and Shopify development. From creative direction to commerce, built as one cohesive system.
About Project
Unusual — Brand Launch & Collection Production
Website
Branding
Unusual is a fashion brand built from the ground up — identity, imagery, and commerce launched in a single production cycle.
We led the full branding process and produced the entire collection photoshoot in one day. This included creative direction, model selection, on-set coordination, and execution across all looks. The result: a cohesive visual system that feels intentional, raw, and consistent across the collection.
Alongside production, we designed the brand identity and developed the Shopify storefront — translating the visual language into a clean, functional shopping experience. From campaign imagery to product pages, everything was built to feel sharp, direct, and aligned with the brand’s attitude.
One day. One collection. One system — from brand to checkout.
Photoshoot & Production
One-day collection photoshoot with full production. Casting, makeup, and on-set direction.
We handled the full production of the collection photoshoot from start to finish. This included model selection and casting, styling coordination, makeup, and on-set direction. The entire collection was shot in a single day, with a clear visual system defined upfront to ensure consistency across looks, formats, and channels.
The result is a cohesive image set designed to work seamlessly across campaign assets, product pages, and brand communications — efficient, controlled, and intentional.
